Who we build for
Your niche, not a generic template.
What goes at the top of a dentist's website and a nail bar's website is almost nothing alike. The regulator is different, the advertising rules are different, the repeat cycle is different and the software they already run is different. Same system underneath. Very different page.
8 niches
Aesthetics and skin
Injectables, skin, laser and surgery. The family where the headline treatment often cannot be advertised, which changes what the website has to do.
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Aesthetic clinics Consultation conversion when you cannot legally advertise the treatment. -
Medical spas Course and package selling, and a name that does not match UK search. -
Laser clinics Course adherence, and licensing that changes with the postcode. -
Skin clinics Course adherence, prescription skincare, and honest expectations. -
Cosmetic surgery Consultation-led, CQC registered, and a very long decision. -
Dermatology clinics The NHS waiting-list dynamic, and mole-check urgency. -
Hair transplant clinics Competing with Turkey on aftercare rather than price. -
IV drip and wellness Subscription potential, and claims that need real care.
8 niches
Salons and beauty
No regulator, no protected title, and a business carried by rebooking rate rather than by new enquiries. Marketplace commission is the recurring problem.
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Beauty salons Rebooking and no-shows, and not renting your clients back from Treatwell. -
Hair salons Stylist loyalty, chair rental, and the colour consultations that pay. -
Nail salons Walk-ins, Google Maps, and the three-week infill rhythm. -
Spas Gift vouchers, package redemption and membership retention. -
Barbers Walk-ins, the queue, and the highest repeat frequency in the set. -
Tanning salons Minute bundles, memberships, and the Sunbeds Act. -
Lash and brow Infill retention, patch testing, and turning DMs into bookings. -
Massage therapists Sole traders, irregular repeat, and licensing that varies by council.
8 niches
Allied health
Mostly statutory registers and protected titles, and real limits on what you may claim a treatment does. Courses of care are where the revenue leaks.
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Chiropractors Plan completion, reactivation, and marketing inside what the GCC allows. -
Physiotherapists More self-pay work, when insurer rates are fixed and falling. -
Osteopaths Explaining the difference, and finishing the course of treatment. -
Podiatrists An older patient, diabetic recall, and phone before form. -
Private GP clinics Selling against the wait, and membership rather than one-off visits. -
Sports injury clinics Club referral, rehab adherence, and event-season demand. -
Acupuncture clinics Course adherence, and marketing inside restricted claims. -
Weight loss clinics Subscription revenue, and a headline product you cannot legally advertise.
4 niches
Dental
Mandatory GDC and CQC registration, practice management software that has to be worked around, and a practice valued on its private patient list.
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Dentists New private patients, overdue recalls, and integration with Dentally or Exact. -
Cosmetic dentistry Bonding and veneers, finance, and a legal line salons cross. -
Orthodontists Invisalign provider status, and the mail-order aligner problem. -
Dental implants Highest value, longest consideration, and no specialist list to point at.
Why bother
Why each of these gets its own page.
It would be quicker to write one page and swap the noun. It would also be the exact thing this business argues against, so it is worth saying what actually differs.
The regulator. A chiropractor answers to a statutory council that limits what they may claim treatment does. A barber answers to nobody at all. Those are not variations on a theme, they are different marketing problems.
What you are allowed to advertise. An aesthetic clinic cannot advertise its best-known treatment, because it is a prescription-only medicine. A beauty salon can advertise everything on its menu. One of those businesses needs search and reputation to carry the whole load.
The repeat cycle. A barber sees a regular every three weeks. A cosmetic surgeon sees most patients once. What is worth automating is completely different at those two ends.
The software already in the building. A dental practice runs Dentally or Exact and will ask about integration in the first ten minutes. A nail salon runs Fresha. Turning up without knowing which is which wastes everybody's time.
Not listed?
Ask anyway.
These are the 28 I have written about, not the 28 I will work with. If you run something adjacent, the package is the same £297 a month and the first thing I will do is find out what makes your version different.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.