Industries · Dental
Your practice is valued on your private list
A dental practice sells for a multiple of what it earns, and the private list is the part of that a buyer actually pays for. Marketing here is not just this month's revenue, it is the value of the thing you will eventually sell.
The problem
The overdue recall list is the cheapest revenue in the practice
Every practice has a list of patients who were due six months ago and have not been seen for eighteen. They are not lost. They have moved house, changed jobs, had a baby, or simply not thought about it, and nothing has contacted them since the reminder that failed.
That list is worth more than any advertising campaign, because those people already trust the practice and their records are already on the system. Reaching them costs almost nothing. Winning an equivalent new private patient costs a great deal.
The NHS to private conversion question sits underneath all of it and dominates UK dental business thinking at the moment. No generic web agency page addresses it, and it is the conversation most owners actually want to have.
What actually works
What moves the needle for dentists.
Work the overdue recall list first
Automated, personal and repeated. It is the highest return of anything here and it needs no new traffic at all.
Be findable for the high-value work
Implants, alignment and cosmetic dentistry are searched by name and by town. A page each, rather than a treatments list, is what puts you in front of a four thousand pound case.
Answer while the surgery is running
A practice cannot take every call at eleven on a Monday. The text back keeps the new patient enquiry rather than sending it to the practice down the road.
The rules you work inside
What is true of dentists and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
The General Dental Council, statutory and mandatory. CQC registration is mandatory for every dental practice in England, and specialist is a protected description restricted to those on the GDC specialist list.
What you cannot advertise
You may not describe yourself or the practice as a specialist unless on the GDC specialist list.
The software you already run
Dentally, Software of Excellence Exact, Carestream R4, iSmile. Integration is a standard buying question here and in no other niche on this site.
What an appointment is worth
Check-ups at £30 to £80. Implants, orthodontics and cosmetic work at £2,000 to £6,000. The practice is valued on the private patient list, which makes retention a capital question.
When you are busy
Weak. A January bump and a pre-wedding whitening run.
The one lever
Reactivating overdue recalls, because the patients are already yours and nothing else produces private work as cheaply.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What dentists ask me.
Will it integrate with Dentally or Exact?
Your practice management system keeps the clinical records and the diary, and I do not touch either. This works before that: catching the enquiry, following it up and reactivating recalls. Where a clean integration is possible we use it, and where it is not I will say so rather than promise a link that does not exist.
Can it help convert NHS patients to private?
It can support the conversation, not have it for you. What it does is make sure the people you want that conversation with are actually still coming in, and that the website answers the questions they ask before they agree to it.
Can we call ourselves specialists?
Only if you are on the GDC specialist list for that field. It is a protected description and the site will not use it otherwise, which occasionally disappoints a practice and is not negotiable.
Is £349 not what a dental website costs?
There is a competitor on page one advertising from £349. That is a one-off build, usually a template, with no follow-up behind it and nobody to ring. It is a real product and for some practices it is the right one. It is not the same thing, and I would rather say that than pretend the price does not exist.
How long before it brings new private patients?
Recall reactivation shows in weeks. New patients from search take three to six months, because the dental SERP is genuinely competitive and anybody promising faster has not looked at it.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.