We ran nine aesthetic clinics. We know exactly where the bookings leak — and we built the system to plug them.
ResoClinx is the AI receptionist for aesthetic clinics and medspas. Calls answered in 60 seconds, WhatsApp DMs turned into consults, automated lead capture across web and voice, and follow-up sequences that bring patients back. All running while you treat patients.
Built in a real clinic, not a software lab.
ResoClinx is run by Surinder and Manroop Ahitan — clinic operators who built this system to fix their own bottlenecks first, then refined it for the owner-led aesthetic clinics that came after them.
Same missed calls. Same lost £2,000 treatments. Same leaks you have right now.
Surinder built and franchised nine aesthetic clinics under the CoLaz brand before exiting in 2023. Manroop ran the operations side — front-of-house, patient flow, the post-consult follow-up that quietly decides whether a high-ticket treatment ever gets booked.
Every part of ResoClinx solved a problem in their clinics first:
- AI voice agent — from missing weekend enquiries.
- WhatsApp chatbot — from DMs piling up unread overnight.
- Review pipeline + GBP management — from watching local competitors outrank them on Maps for treatments they did better.
None of it is a software-lab idea. It's the workflow they wished they had at clinic three.
ResoClinx sits in front of Pabau, Fresha, Cliniko or Aesthetic Record — your team still owns the diary. We just make sure nothing slips through the gaps between calls, DMs, follow-ups and reviews.
Two systems, not one. That's the bit most clinics miss.
Most clinic owners try to fix one leak at a time — a new booking platform, a freelance social manager, a £1,500/month ads agency. The leaks just move. S.E.L.F. locks down all four at once.
Secure every enquiry
AI receptionist, AI voice agent, WhatsApp chatbot and lead capture forms in one place. Web, voice, DMs — every enquiry lands in the same inbox, answered in under a minute.
Establish local trust
Optimised Google Business Profile, automated review management after every treatment, local SEO that signals quality. Patients in your postcode see you first, with the reviews to back it up.
Leverage smart marketing
Managed Google, Meta and Instagram ads with creative built for the aesthetics buyer. No agency retainer, no £1,500/month surprise — the spend works because the front-of-house actually catches what the ads bring in.
Freedom through systems
Automated follow-up, patient retention and patient referrals so growth runs without your daily attention. The clinic keeps booking while you're treating, sleeping or on holiday.
Six levers that compound. The patient journey, systemised end to end.
Reach, Reputation, Resell, Retain, Reactivate, Referrals. Every booked patient feeds the next, so growth stops depending on willpower and starts depending on the system.
Real clinics. Real phones answered.
From diagnosis to self-operating clinic, in three beats.
Week 1: Map your funnel
Discovery call, audit your phone, DMs, reviews and ad spend. We find where the leads are leaking before we touch a single setting.
Weeks 2–3: Build it
We configure the front-of-house system for your clinic:
- AI receptionist + AI voice agent
- WhatsApp chatbot
- Lead capture forms
- Review pipeline + follow-up sequences
You approve the voice and tone before anything goes live.
Week 4: Go live, then optimise
You go live with the full system. Monthly reviews tune the levers so bookings, retention and revenue keep compounding.
Ready to step back from the day-to-day?
Book a 30-minute call. We'll map your bottlenecks and show you exactly what a self-operating clinic looks like. If you'd rather diagnose it yourself first, the 2-minute Clinic Growth Scorecard finds your biggest leak in under 120 seconds.