We built nine aesthetic clinics under the CoLaz brand, franchised the model UK-wide, and exited the group in 2023.
The pattern never changed: brilliant clinicians, broken systems. Every part of the business needed the owner in the chair.
- Every new enquiry waited on us to follow up.
- Every awkward booking waited on us to call back.
- Every rebook waited on us to remember.
The bottleneck was always the owner. And you cannot franchise a bottleneck.
Your plateau is structural, not effort.
You probably stalled somewhere between £40K and £70K a month. Not because the marketing failed. Not because the treatments aren't good. Because you became the moving part your business cannot run without.
ResoClinx is the system we wish we'd had at clinic three. It takes you out of the moving parts of the business without taking you out of the business.