About
I have run the thing I am selling you a system for.
Between 2016 and 2022 I grew a UK clinic group from one location to nine. Almost no paid advertising and almost no social media. Websites, Google, and a front desk that followed up. I ran the SEO team myself, three people, and directed every website we built. Then I sold it.
- 1 → 9
- Clinics, six years
- 2016–22
- Built, then sold
- 1
- Person you deal with
Where this came from
Nine reception desks taught me more than any course would have.
The first clinic was one room and a phone that rang more than anybody could answer. The ninth was a business with staff rotas, equipment finance and a marketing budget. In between I learned the same lesson about nine times over, which is how long it took me to actually believe it.
The website side was mine throughout. Three people on SEO, directed by me, and every site the group built went through my hands. That is the site I still run for CoLaz today, four years after selling the clinics.
It was almost never the marketing. The advertising brought people. The website brought people. What killed the month was what happened to those people afterwards: a call nobody could take because everyone was in a room, an enquiry that sat in an inbox until Tuesday, a course of treatment nobody rebooked at the end.
By the time we had nine, the thing holding it together was not clever marketing. It was a set of very dull systems that caught enquiries when we were busy, chased them when we forgot, and asked for reviews without anyone having to remember.
Resoclinx is that, packaged. The website, because it is the part an owner can picture and the part that gets found. And the automation behind it, because a website that brings enquiries into a clinic with no follow-up just produces a longer list of people who went somewhere else.
Why it is one price
£297 a month, and no second tier.
I watched clinics sign twelve-month agency contracts and cancel at month four, because the money ran out before the results arrived. Nobody came out of that well.
So: one price, published, no website build fee, and you can leave whenever you like. If it is not working you should be able to stop without a phone call about it. That arrangement only works if I keep earning it, which is the point.
It also means I have to say no sometimes. A brand new clinic with no patients, no reviews and no list has nothing for the follow-up to follow up, and I would be taking money for a system with no input.
The full price and what is in itWhat I will not do
- Guarantee you page one
- Replace your booking system
- Invent a team
- Sell you ads on the first call
- Show you somebody else's numbers
Each one costs me work. They are still the right answer.
Straight answers
Five things I will not do.
-
Guarantee you page one
Anyone who does is guessing, and you should ask them to put it in writing and watch what happens.
-
Replace your booking system
Pabau, Fresha, Cliniko, Dentally: keep whichever you run. I work before the diary, not inside it.
-
Invent a team
It is me. If you want an agency with an account manager, there are good ones and I am not one of them.
-
Sell you ads on the first call
Ads work, and they work better once the enquiries you already get stop leaking. That order round costs me money and it is still the right order.
-
Show you somebody else's numbers
The only figures on this site are my own. When I have client results I am allowed to publish, they will go up with names attached.
Proof
You can go and look at the work.
The CoLaz site and a full demo clinic site are both live, both built on this stack, and both open to click through before you speak to me.
Thirty minutes, and you'll know if it's worth it.
You tell me what you do and where the work comes from now. I'll tell you straight if this isn't a fit. It's a call with me, not a sales team.
Thirty minutes, no pitch. £297 a month if you go ahead, no website build fee, no minimum term.