We built nine aesthetic clinics under the Colaz brand, franchised the model UK-wide, and exited the group in 2023.
The pattern was always the same: brilliant clinicians, broken systems. Every part of the business depended on the owner being in the chair:
- Every new enquiry needed us to follow up.
- Every awkward booking needed us to call back.
- Every rebook depended on us remembering.
The bottleneck was always the owner — and you cannot franchise a bottleneck.
Why the plateau is structural, not effort.
Most owner-operated aesthetic clinics stall somewhere between £40K and £70K a month. Not because the marketing failed, not because the treatments are not good. Because the owner became the moving part the business could not run without.
ResoClinx is the system we wished we had at clinic three. Built to remove the owner from the moving parts of the business, without removing her from the business itself.