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THE STORY

We know where your bookings are leaking, because we lived it nine times.

Two operators. Nine clinics. One system that fixes what we couldn't. We spent nine years building busy clinics on top of fragile businesses, and watching other owners do the same. ResoClinx is what we wish we'd had.

9 clinics built · franchised · exited 5 countries served UK , US , CA , AU , UAE
Surinder and Manroop Ahitan, co-founders of ResoClinx, photographed together.
Surinder & Manroop Ahitan · Founders
WHY RESOCLINX EXISTS

We hit the same plateau nine times. So we know yours is real.

Surinder and Manroop Ahitan reviewing marketing performance, opportunities and conversion-rate dashboards on a laptop — the kind of operator visibility ResoClinx gives every aesthetic-clinic owner.

We built nine aesthetic clinics under the CoLaz brand, franchised the model UK-wide, and exited the group in 2023.

The pattern never changed: brilliant clinicians, broken systems. Every part of the business needed the owner in the chair.

  • Every new enquiry waited on us to follow up.
  • Every awkward booking waited on us to call back.
  • Every rebook waited on us to remember.

The bottleneck was always the owner. And you cannot franchise a bottleneck.

Your plateau is structural, not effort.

You probably stalled somewhere between £40K and £70K a month. Not because the marketing failed. Not because the treatments aren't good. Because you became the moving part your business cannot run without.

ResoClinx is the system we wish we'd had at clinic three. It takes you out of the moving parts of the business without taking you out of the business.

THE PEOPLE BEHIND IT

Two operators. One system.

Surinder Ahitan, Founder of ResoClinx, photographed in a charcoal studio in a navy suit, hands clasped on a wooden desk, ResoClinx wordmark on the wall behind.

Surinder · The financial view

Surinder built the clinics, ran the P&L, sold the franchises and exited the group in 2023. He saw your plateau from the money side. Revenue stuck, owner burned out, no way to scale that didn't depend on him sitting in the operating chair.

Manroop Ahitan, co-founder of ResoClinx, photographed in a CoLaz clinic.

Manroop · The operations view

Manroop ran operations for nine years. Front-of-house. Patient flow. The reception desk on a Saturday morning. The call back to the consult who said “let me think about it.” She saw the plateau from your patient's side. Every dropped enquiry, every £2,000 treatment that never booked because nobody chased it on Tuesday.

Every feature in ResoClinx fixes a problem one of us watched happen, again and again, across nine clinics:

  • The AI receptionist came from Surinder losing weekend calls nobody answered.
  • The WhatsApp chatbot came from Manroop finding DMs piled up every morning.
  • The review pipeline came from watching locals outrank us on Maps for treatments we did better.

None of it started in a software lab. It all started on a clinic floor.

AUTHOR AI Growth Engine, the book by Surinder Ahitan, founder of ResoClinx. Cream cover showing a clinician in a white coat holding an iPad with floating green automation icons.

ISBN 978-1-9192712-0-0

AUTHOR

Surinder wrote the book. Literally.

In 2025, Surinder published AI Growth Engine: How Medspas and Aesthetic Clinics Can Automate, Scale, and Win. The book lays out the two systems behind every ResoClinx feature: the S.E.L.F. Method for operations and the R6 Framework for marketing.

ResoClinx is that book in software form, built by someone who already proved it works at scale.

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OUR MISSION

Why we built this for someone else.

We're not in clinic operations anymore. Surinder exited in 2023. Manroop moved into building this. So we don't need ResoClinx. But every clinic owner we talk to is sitting somewhere on the plateau we were stuck on at clinic three.

Burned out. Bottlenecked. Watching enquiries slip on a Saturday because there's no second version of you to answer the phone.

If this is you, ResoClinx is for you.

You're good at the work. You're tired of the admin. And you're ready to step back without giving up the business you built.

We're based in the UK and we serve clinics across the UK, US, Canada, Australia and UAE. We work alongside whatever clinic software you already trust: Pabau, Fresha, Cliniko, Aesthetic Record. Your team still owns the diary.

READY?

Step back from the day-to-day. Stay in love with the business.

Start with the free 7 Structural Leaks Guide. No pitch, just a map of where your clinic is leaking. Or email us at contact@resoclinx.com.