One Thing to Check
One thing to check. Every Tuesday.
One short email a week. One thing to check on your own website, phone line or reviews. It takes five minutes, it is written by me and not a marketing team, and it never asks you to buy anything. First name and email, and you can leave any time.
- Every Tuesday, 07:30
- Five minutes
- One link, no ads
- Leave with one tap
What arrives
Short, on time, and about your clinic, not mine.
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First, five short emails
One a day. What your website is for. Being found, and what you pay for it. The call you did not hear. The enquiry that went quiet. Reviews, and what all of this costs.
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Then one check a week
Every Tuesday at half past seven. Tap your own phone number. Ring your clinic at 6.15pm. Count your treatments, then count your pages. Find your review link. Twenty-eight of them, five minutes each.
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Never
No ads, no PDF to download, no course, no second email in the week. One link at the bottom of every email, to book a call, if and when you want one.
The first one
This is what lands on your first Tuesday.
Subject Tap your own phone number
Hi,
This week's check takes thirty seconds.
Open your website on your phone, not your laptop. Find the phone number. Tap it.
Did the phone app open with your number in it, ready to dial? Or did nothing happen?
If nothing happened, your number is a picture of a number. She has to remember it, close the browser, open the phone app and type it in. Most people do not. They go back to Google and tap the clinic whose number works.
This is a five-minute fix for whoever built your site. The number needs to be a link, the kind that starts with "tel:". Ask for that word exactly. While you are there, ask them to make the number visible at the top of every page without scrolling, and the same for the "book" button.
One more. Ring it. Make sure the number on the site is the one that actually rings in the clinic, not the old line from two premises ago. I have found that more than once.
Surinder
Who it is from
The checks I run on a site before I touch it.
Between 2016 and 2022 I grew a UK clinic group from one location to nine, on websites and Google, then sold it. I ran its SEO team, every website the group built went through my hands, and I still run the CoLaz site today. Resoclinx builds and runs websites for clinics, salons and practices. These emails are the things I look at first on every site, written down so you can look at yours. More about me.
Before you sign up
The questions people ask.
How often will you email me?
Five short emails on your first five days, then one every Tuesday morning. Never more than that, and nothing on any other day.
Is this a sales pitch in disguise?
Every email gives you the check and the fix, whether or not you ever speak to me. The only link in any of them is to book a call. If you never tap it, you still get every check.
Is it for salons and practices too, or just clinics?
All three. The checks are about the phone, the website, the reviews and the enquiries, and a hair salon, a physio and a skin clinic lose bookings in exactly the same four places.
What if I want to stop?
One tap at the bottom of any email and you are off the list the same minute. No reason asked for.
Do I need to be a client?
No. Most readers will never be. The website I build is £297 a month with no website build fee, and the emails are the checks I run on a site before I touch it, given away because most owners have never been shown where to look.
Thirty minutes, and you'll know if it's worth it.
You tell me what you do and where the work comes from now. I'll tell you straight if this isn't a fit. It's a call with me, not a sales team.
Thirty minutes, no pitch. £297 a month if you go ahead, no website build fee, no minimum term.