Industries · Dental
The longest decision in dentistry
Somebody considering implants has usually been thinking about it for over a year. One reply to their enquiry and then silence means you are absent for almost all of the period in which they decide.
The problem
There is no title to hide behind, and the decision takes a year
Implantology has no GDC specialist list. A patient cannot check a register to see who is qualified, which means every practice looks similar to somebody who does not know what to ask, and the ones with genuine training get no automatic credit for it.
At the same time this is the longest and most expensive decision in general dentistry. Somebody with a failing bridge thinks about it for a year, gets two or three consultations, worries about the cost, and eventually proceeds with whoever felt safest and was still there.
Almost no practice is still there. The enquiry gets a reply and a consultation offer, and if the patient does not book that month the file goes quiet. Twelve months later they proceed somewhere else.
What actually works
What moves the needle for dental implants.
Stay in touch for months, not days
Genuinely useful contact over a long period. At this value, being the practice still present when the decision is made is worth more than any other single thing.
Evidence the training, since no title exists
Where you trained, how many cases, which system, what the guarantee is. Absent a specialist list this is the only way a patient can tell the difference, and most sites leave them guessing.
Make finance and total cost unambiguous
Full arch work is a car-sized purchase. Vagueness about the total is the most common reason a consultation does not get booked at all.
The rules you work inside
What is true of dental implants and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
GDC. There is no specialist list for implantology, which is contentious within the profession and means training and case experience have to do the work a title would.
What you cannot advertise
Specialist cannot be used, since there is no list. Describe training and case numbers instead.
The software you already run
Dentally, Exact, R4.
What an appointment is worth
£2,000 for a single implant to £25,000 for full arch work. The highest value in dentistry and the longest decision.
When you are busy
Weak.
The one lever
Sustained follow-up, because the consideration period is measured in months and almost nobody is still in touch at the end of it.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What dental implants ask me.
Why can I not call myself an implant specialist?
Because there is no GDC specialist list for implantology, so the term cannot be used. It frustrates a lot of very experienced implant dentists and it is the position. Training, case numbers and mentoring are what the site leads on instead.
How long is the decision really?
Commonly a year or more from first thinking about it to proceeding. Which is why a follow-up that stops after a fortnight is the most expensive habit in this niche.
Should full arch prices be on the site?
A range, and how finance works. Somebody who cannot tell whether it is eight thousand or twenty-five will not enquire at all, and you lose the case before it starts.
What about before-and-after photographs?
Central to how this is sold, and subject to consent and honest-presentation requirements. Worth doing properly and worth being conservative where you are unsure.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.