Industries · Dental
Tooth whitening is legally yours alone
Whitening is restricted to dental professionals, which means every salon in your town offering it is operating outside the law. Most patients have no idea, and saying so is both a public service and a competitive advantage.
The problem
The number scares people off before they enquire
Six thousand pounds for a smile makeover is a lot of money stated as a lump. The same treatment at a monthly figure over three years is a decision people make comfortably, and most cosmetic dentistry sites lead with the lump or with nothing at all.
The second thing is composite bonding, which has changed this market. It is cheaper, faster and reversible, and it is what a large number of people are actually searching for now, often without knowing the word.
And underneath both, an unusual competitive fact: high street salons offering whitening are breaking the law. Patients do not know that, they compare on price, and the practice that explains it calmly wins the ones who would otherwise have gone to a beauty room.
What actually works
What moves the needle for cosmetic dentistry.
Lead with the monthly figure
Finance shown next to the treatment rather than buried on a separate page. This one change moves cosmetic enquiry volume more than anything else on the site.
Own composite bonding
It is the entry point to cosmetic dentistry now, and a dedicated page for it brings people who then consider more extensive work.
Explain the whitening law, without sneering
A calm page on why whitening is restricted to dental professionals and what the risk is elsewhere. It reads as public interest and it wins patients.
The rules you work inside
What is true of cosmetic dentistry and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
GDC, plus the British Academy of Cosmetic Dentistry as the professional mark.
What you cannot advertise
The specialist restriction applies. Tooth whitening is legally restricted to dental professionals, which is worth stating.
The software you already run
Dentally, Exact, R4.
What an appointment is worth
£300 for whitening to £10,000 for a full smile makeover, usually finance-assisted, with a long consideration period.
When you are busy
Pre-wedding, and January.
The one lever
Making finance obvious, because the price is the objection and monthly cost is the answer.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What cosmetic dentistry ask me.
Can I say salons offering whitening are illegal?
You can state the legal position accurately, which is that tooth whitening is restricted to dental professionals. Explain the rule rather than attacking named businesses and it is both safe and more persuasive.
Should finance be on the website?
Yes, and prominently. It is the single biggest change to cosmetic enquiry volume most practices can make, because the objection is almost never the treatment, it is the number.
Is composite bonding worth its own page?
Very much so. It is the entry point for a large part of this market now and a practice without a page for it is invisible to that search.
Can we call ourselves cosmetic specialists?
There is no GDC specialist list in cosmetic dentistry, so the word specialist cannot be used that way. BACD membership and case work are the credentials to lead on instead.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.