Industries · Allied health
Half your enquiries think you are a chiropractor
Osteopathy and chiropractic are constantly confused by the public, and the practice that explains the difference clearly wins the patient who was searching for either.
The problem
The public cannot tell you apart, and that is your opportunity
Somebody with a bad back searches for a chiropractor because that is the word they know. They are equally well served by an osteopath and have no idea. The practice that shows up and explains the difference in plain English takes a patient who was not even looking for it.
Almost nobody does this. Most osteopathy websites explain osteopathy to people who already know what it is, which is the smallest possible audience.
Underneath that is the same course-of-treatment problem the rest of this family has: four to six sessions agreed, three attended, and nothing notices.
What actually works
What moves the needle for osteopaths.
Answer the comparison question honestly
A page that explains osteopathy against chiropractic, fairly, is the single highest-value piece of content in this niche. It ranks, it converts, and being fair about the other profession is what makes it believable.
Show what a first appointment involves
The main hesitation is not price, it is not knowing what will happen. Removing that converts enquiries that would otherwise go cold.
Follow up the unfinished course
Same mechanism as chiropractic and physiotherapy. A missed session is contacted the same week rather than noticed at the end of the month.
The rules you work inside
What is true of osteopaths and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
The General Osteopathic Council, under the Osteopaths Act 1993. Statutory and mandatory, with osteopath a protected title.
What you cannot advertise
Treatment claims are restricted in the same way as chiropractic. Describe the approach, not the cure.
The software you already run
Cliniko, Jane.
What an appointment is worth
£50 to £80 a session, typically a course of four to six.
When you are busy
January, and a steady rest of year.
The one lever
Winning the search where somebody does not yet know which profession they need, because that is most of them.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What osteopaths ask me.
Is it fair to target people searching for a chiropractor?
It is fair to explain the difference and let them decide, which is what the page does. Pretending to be a chiropractor would not be, and that is not what is being suggested.
Do I have to be on the GOsC register to be listed?
You have to be on it to practise at all, and it is worth saying so on the site. Statutory registration is a real credential and plenty of adjacent practitioners have nothing comparable.
What claims can I make?
Describe what you assess and what an appointment involves. Avoid stating that treatment cures a named condition, which is where the guidance draws the line.
Will this work for a single-handed practice?
Yes, and the answering matters more when there is nobody at a desk. That is the same argument as for a sole massage therapist.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.