Industries · Allied health
Your best marketing is a local club
Individual patients arrive one at a time. A relationship with a rugby club, a running club or a gym arrives fifty at a time, and it renews every season.
The problem
You are selling to organisations, not just to people
The clinics that do well in this niche are not the ones with the best website for individuals. They are the ones the local clubs send everybody to, which is a business development problem that a website supports rather than solves.
But it does support it. A club physio deciding where to send players will look you up, and what they find decides it. Credentials, facilities and named staff matter more here than in any consumer niche.
Then there is rehab adherence. A programme is six weeks and the patient feels better at week three. Everybody in this field knows what happens next.
What actually works
What moves the needle for sports injury clinics.
A page aimed at clubs, not patients
What you offer a club, pitch-side or in-clinic, what it costs and who to ring. Almost nobody has one, and it is the page that wins the relationship.
State your registration plainly
You are not statutorily regulated, so say which body you are registered with and what that means. Being straight about it beats letting somebody wonder.
Keep them in the programme past week three
Automatic check-ins through the rehab period. It protects the outcome and finishes the course.
The rules you work inside
What is true of sports injury clinics and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
Not statutorily regulated. Sports therapists are not HCPC-registered, which is itself the point: BASRaT or the Society of Sports Therapists is the credential, and being clear about which you hold matters.
What you cannot advertise
Treatment and recovery-time claims should be kept modest.
The software you already run
Cliniko, Jane.
What an appointment is worth
£40 to £70 a session, with rehab programmes running several weeks.
When you are busy
Strongly tied to club calendars and event seasons rather than to the year.
The one lever
Club and gym relationships, because they deliver volume and they renew rather than needing to be won again.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What sports injury clinics ask me.
Should the site say we are not HCPC registered?
It should say what you ARE registered with, clearly. Leading with a negative is unnecessary, but being vague about credentials in an unregulated field is exactly what makes a careful referrer go elsewhere.
How do we get club work?
Relationships, mostly, and a page that makes it easy for a club to see what you offer and get in touch. The website supports the conversation rather than starting it.
Our demand is seasonal. Can that be handled?
Yes. Campaigns can be timed to pre-season and to local events, and the quiet months are when reactivation of past patients earns its keep.
Do you work with the club's own physio?
That is a question for you rather than for me, but the site should make the referral route obvious either way.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.