Industries · Allied health
You are not selling medicine. You are selling next Tuesday
Nobody pays for a private GP because they doubt the NHS. They pay because they cannot get an appointment this month, and everything on the site should answer that.
The problem
Everything hinges on how fast you can be seen
A private GP is bought at a moment of frustration. Somebody has tried to get an appointment, failed, and is now searching with their card effectively already out. What they want to know is when.
Most private GP sites answer everything except that. Pages about the doctors, the philosophy, the facilities, and nothing about the one thing the visitor came for.
The second issue is that a one-off consultation is a poor business. Membership is what turns an anxious Tuesday into recurring revenue, and it needs explaining somewhere other than at the end of an appointment.
What actually works
What moves the needle for private gp clinics.
Put availability where it cannot be missed
Next appointment, on the home page, above everything else. It is the answer to the only question the visitor has.
Make the membership case properly
A page that does the arithmetic for a family and shows what is included. Nobody joins a membership from a line on a price list.
Wear the CQC registration openly
It is mandatory, patients do not know that, and stating it distinguishes you from the online prescribers they are also considering.
The rules you work inside
What is true of private gp clinics and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
GMC registration for the doctors, and CQC registration is mandatory for the service. Both are strong trust signals and should be visible.
What you cannot advertise
Standard medical advertising rules. Avoid anything that reads as disparaging NHS care.
The software you already run
Semble, Heydoc, Cliniko.
What an appointment is worth
£80 to £250 a consultation, or a monthly membership. Membership is unusual in this set and is the only genuinely recurring revenue.
When you are busy
January, and a travel vaccine run before summer.
The one lever
Availability, stated plainly, because the entire proposition is being seen sooner.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What private gp clinics ask me.
Should we criticise NHS waiting times on the site?
No. State your own availability and let the reader draw the conclusion. Attacking the NHS reads badly and is unnecessary when the fact does the work for you.
Can the site sell memberships?
It can present and sell them. Recurring billing stays in whatever system you already use.
Do we need to display the CQC registration?
You should. It is a genuine differentiator against unregistered online services and most patients have no idea it is required.
How quickly can we be found for our town?
Local search for private GP plus a town is winnable in months rather than years, because the competition is thin. The membership and the follow-up work sooner than that.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.