Keep a Surgical Enquiry Warm From First Click to Theatre
Your patient enquires in January and books in June. Most clinics lose them somewhere in between, because nobody can run a six-month follow-up by hand. Higher ticket, longer wait, more careful conversation: the surgical journey rewards patience, and punishes a follow-up that goes cold. ResoClinx captures and qualifies the enquiry, then nurtures it across the whole consideration window. Your team runs the consultation and the surgery in your own scheduling system. We sit in front of it. We never touch the surgical record.
Pain points in. Outcomes out.
- A typical patient enquires 2 to 6 months before booking, and most go cold in your follow-up.
- Your consultation conversion is 40%, but you lose 30% of bookings to rescheduling friction.
- You cannot tell whether the enquiry from January became the £6K rhinoplasty in June.
- International enquiries, especially from the Middle East and Europe, need a different touch.
- Your marketing is high-spend and low-attribution. You are flying blind on what works.
- Long-cycle nurture across 3 to 6 months that keeps the lead warm without burning it out.
- Multi-touch attribution that links the first enquiry to the booked consultation.
- International enquiries handled across language and time zone, not lost to the gap.
- Pre-consultation qualifying that separates serious enquiries from window-shoppers.
- Review and referral campaigns sent to the patient list you upload after surgery.
One AI receptionist. Four very different surgical journeys.
Each one has its own scripts, qualifying questions and follow-up cadence. You go live in 7 days, and we keep tuning them across the first 12 weeks while the system already runs.
Catch the enquiry that books in six months
A rhinoplasty enquiry almost never books on day one. The AI receptionist takes the call, judges how serious she is, and routes her into a 90 to 180 day nurture so she does not drift away.
- Voice agent live across UK landline and mobile numbers
- Procedure-aware screening (rhinoplasty, breast augmentation, body contouring)
- Bookings written back to your consultation calendar
Nurture each procedure on its own track
A breast augmentation patient needs different answers to a facelift patient, over a different timeline. Each enquiry routes into its own content track, sized to how long that decision really takes.
- 60, 90 and 180 day nurture touchpoints across SMS, email, WhatsApp
- Treatment libraries: rhinoplasty, breast aug, facelift, body contouring
- International routing with deposit and travel logistics
Filter time-wasters, follow up after surgery
We filter window-shoppers out before they ever reach the surgeon's calendar. After surgery, the system runs the check-ins and review prompts your team rarely has time for.
- Pre-consult screening filters out non-viable enquiries
- Day 7, day 30 and 6-month post-op SMS check-ins
- Review and referral prompts on the right cadence
Tie the January ad to the June surgery
The first ad click in January and the booked surgery in June get tied to one patient record, so you finally know what paid for it. On Engine Room, your ads run inside the same system.
- First-touch source tagged at enquiry, not at booking
- Channel-level ROI in your monthly report
- Creative refresh quarterly, included in plan
How a real rhinoplasty follow-up sounds.
Built for surgical clinics, not chatbots.
What a configured cosmetic-surgery clinic looks like in the wild.
2-surgeon cosmetic clinic in Manchester. Heavy Meta and Google spend. Attribution broke past the website form. Long consideration cycles meant most leads went cold before booking a consultation.
The surgical scheduling system stayed in place. Consultations and theatre lists ran there. Everything before the consultation was scattered until ResoClinx pulled it together.
- Long-form nurture ran up to 6 months across SMS, email and WhatsApp with treatment-specific content.
- Pre-consultation qualifying filtered serious enquiries before they reached the team.
- Review and referral campaigns ran against an uploaded post-surgery patient list.
Inside 6 months: clearer attribution, fewer cold leads, and a more predictable consultation pipeline. The surgical scheduling system was never touched.
- Long-cycle nurture (60, 90, 180-day touchpoints)
- Treatment-specific libraries: rhinoplasty, breast aug, facelift, body contouring
- International enquiry routing with deposit handling
Anonymised. Configuration details preserved as deployed.
Same operating system. Tuned for you.
Every ResoClinx solution is configured for this vertical during onboarding. The treatment vocabulary, qualifying questions, and follow-up cadence change. The system stays the same.
Surgeons ask us this a lot.
Does ResoClinx connect to our surgical scheduling system?
No. ResoClinx sits in front of your scheduling system. We capture leads and book consultation callbacks. Your team handles the consultation, surgery scheduling, theatre planning and the clinical workflow in the system you already run. We never read or write a single record in it.
Will the AI try to book a surgical consultation directly into our system?
No. The AI books a consultation callback, not a slot in your scheduling system. Your team takes that callback, runs the consultation, and books surgery in your own workflow. The surgery booking always stays with your team. The AI never gets near it.
Will ResoClinx work for a clinic where most leads take 6 months to convert?
This is exactly where it shines. Long-cycle nurture at 60, 90 and 180-day touchpoints keeps your leads warm without burning them out. Almost no clinic does this by hand, because at any real volume it is impossible. The machine does not forget, and it does not get busy.
Can you handle international enquiries with different deposit and travel logistics?
Yes. We configure routing per country of origin, with time-zone-aware messaging and language tags built into onboarding for international-facing clinics. The patient in Dubai gets a different journey to the patient in Leeds.
How does attribution work for high-ticket surgery?
Every lead is tagged with its first-touch source: which ad, which keyword, which channel. When the patient finally books, that booking is traced back through the full multi-touch journey. You see the whole path, from first impression to booked consultation, so you know which £6K surgery your January ad really paid for.
Will ResoClinx know our patients' surgical history or upcoming theatre dates?
No. That data lives in your scheduling system, not in ours. We never see surgical records, theatre lists or post-op schedules. Our job is the first enquiry, the long-cycle nurture before it books, and reactivation campaigns for the past patients you choose to upload.
Six-month consideration cycles shouldn't break your funnel.
They should compound it.
Start with a free website audit. We'll show you how patients and AI search read your clinic today, and exactly where enquiries leak before they reach a consultation.