Industries · Aesthetics and skin
You lose the money between sessions three and six
Laser hair removal is sold as a course of six to eight. The enquiry is not where the revenue goes. It goes in the middle, when the results are good enough that somebody stops turning up.
The problem
The sale is not the problem. The middle of the course is
Somebody buys eight sessions. By session three the regrowth has visibly slowed and they are pleased. By session five they have missed one, rebooked once, and drifted, and the course is never finished.
Commercially that is money you have taken and a customer who has not had the result, which is the worst combination: no repeat purchase and no advocacy either.
There is a second thing specific to laser, which is that the compliance picture genuinely changes with your postcode. Local authority licensing for Class 3B and 4 devices is not uniform, and a clinic that is visibly on top of it looks materially safer than one that says nothing.
What actually works
What moves the needle for laser clinics.
Chase the middle of the course
A missed session gets contacted that week, at the right interval for the treatment. This is worth more than any amount of new enquiry generation in this niche.
Book against the real calendar
Hair removal demand should be generated in autumn for the following summer. Most clinics advertise in May, which is late for a course that takes months.
Say what you are licensed for
Local authority licensing, device class and operator training. It is checkable, it varies, and stating it is a real advantage over clinics that stay vague.
The rules you work inside
What is true of laser clinics and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
Class 3B and Class 4 lasers and IPL. In England this is licensed by the local authority and the requirements differ by council. Wales, Scotland and Northern Ireland each differ again. Confirm your own borough's position.
What you cannot advertise
No prescription-only restriction, so this is one of the freer niches in the family for paid advertising.
The software you already run
Pabau, Phorest.
What an appointment is worth
£60 to £250 a session, sold in courses of six to eight. Course completion is the entire economics.
When you are busy
Counter-intuitive: booked in autumn and winter for the following summer. Owners consistently expect the opposite.
The one lever
Getting people back for sessions four, five and six, which is where the sold revenue is actually earned.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What laser clinics ask me.
Do I need a licence for laser treatment?
In England this is a local authority matter and it differs by council, with Wales, Scotland and Northern Ireland separate again. Confirm with your own council, and once you have it, put it on the site.
When should we be advertising hair removal?
Autumn, for the following summer. A course takes months, so a May campaign is selling something that cannot be finished before the holiday it is being bought for.
How do we stop people abandoning a course?
Book the next session before they leave and follow up automatically when one is missed. It is unglamorous and it is the single most valuable thing here.
Can we advertise laser treatments?
Yes, far more freely than injectables, because there is no prescription-only medicine involved. This is one of the freer niches for paid advertising in this family.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.