Industries · Aesthetics and skin
Skin results take a course. Say so
One peel makes somebody feel good for a fortnight. Six, spaced properly, change how their skin behaves. The clinic that explains that honestly sells more courses than the one promising a transformation from a single visit.
The problem
Overpromising is what loses the second appointment
Skin is slow. It takes about three months to see genuine change in pigmentation, texture or breakouts, because that is how long skin takes to turn over. Every clinic knows this and a lot of marketing implies otherwise.
The result is a patient who has one treatment, expects the before-and-after they saw online, and does not come back. The clinic then concludes that the marketing did not work, when what did not work was the promise.
The clinics that build a real skin business set expectation at the consultation, sell a plan, and have something that keeps the patient in it through the unglamorous middle.
What actually works
What moves the needle for skin clinics.
Publish the honest timeline
What one treatment does, what six do, and how long before anything visible happens. It loses you a few impatient bookings and wins you the courses.
Keep them in the plan
Appointment reminders on the treatment's own interval, and a follow-up when one is missed. Skin plans fail in the gap, not at the sale.
Repeat skincare as recurring revenue
Homecare products are the most predictable revenue in the clinic and almost nobody automates the reorder prompt.
The rules you work inside
What is true of skin clinics and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
As aesthetic clinics. CQC where prescription-strength treatment or a regulated activity is involved.
What you cannot advertise
Prescription skincare is restricted in the same way as other prescription-only products.
The software you already run
Pabau, Consentz.
What an appointment is worth
£55 to £150 a treatment, with courses of six the normal purchase and repeat skincare on top.
When you are busy
Autumn resurfacing season, when sun exposure is lower. January for a fresh start.
The one lever
Setting the expectation properly at the consultation, because unrealistic expectation is what kills course completion here.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What skin clinics ask me.
Should we show before-and-after photographs?
For non-prescription treatments there is real freedom and they work well. Anything involving a prescription-only product is treated as promotional and catches clinics out. I will be specific per treatment rather than give you a blanket rule.
Will being honest about timescales cost us bookings?
It costs you some impatient ones and wins you more courses, because the people who book understand what they are buying and stay. That is the trade, and it is a good one.
Can the site sell skincare?
It can present it and prompt the reorder. Full ecommerce is a bigger build and usually not worth it until the reorder prompts alone show the demand.
How do we compete with clinics promising instant results?
By being the one that turns out to be right. That is slower and it is the only version that produces a patient list rather than a churn.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.