Industries · Aesthetics and skin
You will never win on price
A clinic in Istanbul will do it for a fraction of what you charge, flights included. Competing on cost is a losing argument, and the winning one is what happens afterwards.
The problem
Everybody researching you has already found Turkey
This is one of the most price-transparent procedures in private healthcare, and the cheapest credible option is abroad and very much cheaper. Pretending otherwise on your website insults a reader who has spent three months researching.
The argument that works is the one about afterwards. What happens at the two-week check. What happens if the graft does not take. Who you speak to at month six. Where you go if something goes wrong, and how far you have to travel to get there.
That is a real difference and it is worth thousands, but only to somebody who has been made to think about it. Most UK clinic sites never raise it, presumably hoping the comparison does not occur to anyone.
What actually works
What moves the needle for hair transplant clinics.
Answer the Turkey question directly
A page that addresses it fairly, without sneering at clinics abroad, and sets out what your price includes that a flight does not. Fairness is what makes it persuasive.
Sell the aftercare, in detail
The follow-up schedule, who they see, what is included and for how long. This is your product and it is usually buried.
Stay with a long decision
People research this for months. Contact once and go quiet and you are absent for the entire period in which the decision is actually made.
The rules you work inside
What is true of hair transplant clinics and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
GMC registration for the doctors and CQC registration for the provider.
What you cannot advertise
Standard medical rules. Outcome claims and photographs need care.
The software you already run
Practice management systems.
What an appointment is worth
£3,000 to £10,000, a single purchase, with a long research period and heavy price comparison.
When you are busy
Weak seasonality, with a slight autumn bias for recovery before winter.
The one lever
Making the aftercare and recourse argument, since price is a lost cause and everybody researching already knows the cheaper option exists.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What hair transplant clinics ask me.
Should we mention Turkish clinics on our site?
Address the question rather than the competitor. Sneering reads as defensive and the reader has probably already spoken to one. Setting out what aftercare involves does the work without naming anybody.
Do we have to publish prices?
A range, at least. This is a price-compared procedure and a site with no figure at all loses the enquiry to one that has them.
How long is the decision?
Months, commonly. Which is why one reply and no follow-up is the most expensive mistake in this niche.
What about before-and-after photographs?
Central to how this is sold and subject to real constraints on consent and honest presentation. Worth being conservative and specific.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.