Industries · Salons and beauty
Instagram finds them. Your site books them
Lash and brow work is chosen on photographs, which is why this niche lives on Instagram. The problem is that a DM at eleven at night is not a booking, and by morning she has found somebody who let her book.
The problem
The DM you answer in the morning is a booking somebody else already took
This is a visual purchase, so Instagram does the persuading. But the moment somebody decides, they have to send a message and wait, and waiting is where the intent goes. A lash tech asleep at eleven is losing bookings to a studio with a booking link in the bio.
The second problem is infills. A full set lasts about six weeks with infills every two to three. A client who slips past that is not due an infill any more, she is due a new full set: more expensive for her, harder on her natural lashes, and a decision she may make somewhere else.
Patch testing sits under both. It is a real obligation, it is skipped constantly in this niche, and handling it properly at the point of booking removes the day-of cancellation and makes an argument for you at the same time.
What actually works
What moves the needle for lash and brow.
A booking link that works at midnight
In the bio, on the site, and in the reply. It turns the decision into an appointment while she is still holding the phone.
Infills booked before she leaves
The next appointment goes in the diary at the end of this one, and a reminder lands at the right point in her own cycle. That is what keeps a client on infills rather than full sets.
Patch tests scheduled automatically
Flagged at booking, timed correctly ahead of the appointment, and chased. It protects you and it stops the cancellations on the day.
The rules you work inside
What is true of lash and brow and nothing else.
This is the part a generic agency does not know, and it is the part that decides whether the marketing is legal, let alone effective.
Who regulates you
None statutory. Insurance and training certificates are the marks, and some local authorities require a special treatment licence.
What you cannot advertise
No restriction, though patch testing must be honoured and is worth stating.
The software you already run
Fresha, Booksy.
What an appointment is worth
£40 to £90 for a set, with infills every two to three weeks. Infill adherence is the entire economics: a client who lapses becomes a full-set client again, which is worse for both of you.
When you are busy
December, and wedding season. Otherwise steady.
The one lever
Converting Instagram interest into a booking without a conversation, because the conversation is where it dies.
Regulatory positions change, and two of these families are changing now. I confirm the current position before writing your pages rather than copying what a competitor has up.
What you get
The same six things, pointed at your problem.
The package does not change by niche. What changes is what it is set up to do: which follow-up runs, on what interval, and what the website is built to be found for.
£297 a month. No build fee, no minimum term, live in 14 days.
- Your website
- Missed call text back
- Review funnel
- Lead follow-up
- All-in-one inbox
- Business phone
Questions
What lash and brow ask me.
All my clients come from Instagram. Why do I need a site?
Because Instagram is where they decide and a website is where they book. You are not replacing the Instagram, you are stopping the leak between deciding and booking.
How do you handle patch tests?
The booking flow flags any treatment that needs one and schedules it far enough ahead, then reminds them. It is the same problem hair salons have and the same fix.
Can it stop people booking a full set when they mean an infill?
Yes. The booking rules can be set on how long since their last appointment, which also nudges them to come back inside the infill window.
Is a website worth it for a single-person studio?
If you are turning away work, no. If you are answering DMs at night and still have gaps, yes, and the follow-up matters more than the site.
Thirty minutes, and you will know if it is worth it.
No obligation, and nothing to pay to have the conversation.