Website Redesign Checklist for UK Clinics, Salons and Practices
What to check before you rebuild a clinic or salon website, so the redesign keeps your rankings, reviews and bookings instead of quietly losing them.
TL;DR
- Before any redesign, map every old URL and set 301 redirects so rankings and review links survive.
- Keep your Google Business Profile website, booking and phone details up to date.
- Confirm you own your domain and content before anyone touches the site.
- Build the new site around mobile speed and a booking path that works in one tap.
- Ask the builder what happens after launch, including redirects, sitemaps and support.
A clinic website redesign checklist should cover five things before you rebuild: keep your existing URLs and 301 redirects in place, keep your Google Business Profile and reviews connected, keep the booking path and phone number working on mobile, confirm you own your domain and content, and check phone page speed. Getting these wrong can quietly remove rankings and enquiries within weeks.
Why Is a Clinic Website Redesign Different From a Generic Redesign?
A clinic website redesign is different because the site has one job: to get a phone call or a booking, not just traffic. A generic checklist might treat every business the same, but a dental practice, a nail bar and a physiotherapy clinic are not serving the same person with the same rules.
What goes at the top of a dentist’s website and a nail bar’s website is almost nothing alike. Different regulator, different rules on what may even be advertised, different reason people come back, different booking software already in the building. That is why the new site should be built for your niche, not based on a template with your logo dropped in.
I grew CoLaz from one clinic to nine between 2016 and 2022 on websites and Google, then sold it, and I still run its site today. The redesigns that worked were the ones that protected existing enquiries first and changed the design second.
What Should a Clinic Website Redesign Checklist Include?
Your checklist should cover the assets that carry your revenue: existing URLs, Google Business Profile details, the booking path, mobile speed and site ownership. Google’s site migration guidance treats a redesign as a site move whenever URLs change, even if the domain stays the same.
Most clinic websites are five pages and a photo gallery, which is exactly why they never come up. Somebody types the treatment and the town into Google. If there is no page answering that, the clinic is not in the running. So before you rebuild for better design, check what already earns calls and bookings.
The Clinic Website Redesign Checklist at a Glance
Use this table as a working list. If an item is missing, pause before launch. Google’s site move guide and Business Profile support both point to the same principle: preserve what already works before adding anything new.
| Checklist item | What to check | Red flag if missing |
|---|---|---|
| Existing URLs and redirects | Every old page maps to a new page with a 301 redirect | Old links return 404 or a generic homepage |
| Google Business Profile | Website link, booking link, phone number and address match the new site | Profile points to the old domain or a dead page |
| Reviews | Existing Google reviews stay tied to the Business Profile | Reviews or review links disappear after launch |
| Booking path | Phone number and booking button visible and working on mobile | Caller has to scroll or tap multiple times |
| Page speed | Mobile pages load quickly | Large hero images make phone pages slow |
| Domain ownership | Domain registered in the clinic’s name with access | Builder holds the only login |
| Content ownership | Text, photos, reviews and phone number belong to the clinic | Content locked in the old build or template |
| Sitemap and Search Console | New XML sitemap submitted and Search Console verified | No crawl data after launch |
| Follow-up after enquiry | Enquiry triggers automated follow-up | Enquiry sits unread for hours |
| Post-launch checks | Phone, forms, maps and booking tested on a real device | Owner discovers a broken link from a patient |
How Do You Redesign a Clinic Website Without Losing SEO?
You protect your rankings by mapping every old URL, using 301 redirects, submitting a fresh sitemap and watching Search Console after launch. Rankings are not stored in the design, they are stored in the pages that Google has already crawled and trusted.
Map Every Old URL to a New One Before You Move
Google’s Technical SEO guidance says permanently moved pages should use 301 redirects. Do not leave a treatment page to 404 just because the new design has a different page structure. Map the old page to the closest new equivalent, one by one.
Submit Your New Sitemap and Watch Search Console After Launch
Once the new site is live, submit the updated XML sitemap in Search Console and watch for crawl errors. Google will eventually find your new pages, but giving it a clean signal speeds that up. Check redirects, not just visually, but in the crawl reports.
How Do You Keep Your Google Reviews and Business Profile Links Working After a Redesign?
You keep them by updating the website and booking links on your Google Business Profile and leaving your phone number unchanged. Reviews are not attached to your website code. They live on your Business Profile, so the job is to make sure the profile points to the new site.
Update the website link through Google Business Profile support and check the phone number using your Business Profile settings. The booking link should open the correct page on the new domain, not a dead path. A review funnel then keeps new reviews coming from happy patients and routes unhappy ones to you before they reach Google.
How Do You Keep the Traffic That Actually Books After a Clinic Website Redesign?
You keep it by protecting the pages that already rank and making the booking path impossible to miss, rather than chasing more traffic. The phone rings while you are with someone, and it is not a staffing problem. In a treatment room you cannot answer it, and you should not. The enquiry does not wait: they ring the next clinic on the list.
Check the external links on your Business Profile so your booking action works on the new site. Google’s website presence support covers the customer-facing details to verify. Then make sure missed calls are not lost. Missed call text back is included when Resoclinx builds the site, so a caller gets a text when you are with a patient.
What Should You Ask the Person Building Your New Clinic Website?
Ask who owns the domain and content, what happens when you leave, how redirects and sitemaps are handled, and who tests the booking path after launch. If the answer on ownership is vague, stop.
Owners have usually been burned by an agency before, so the honest thing is to diagnose before pitching. The domain is registered in your name and is yours from day one, as are the content, photographs, reviews and phone number. That should not be a favour. It should be the default.
What Does a Clinic Website Redesign Cost in the UK?
In short, Resoclinx charges £297 a month to build and run a clinic website, with no website build fee, no onboarding fee and no minimum term. The first month, £297, is due before work begins. What is waived is the large build fee an agency usually charges up front. How a website redesign works with me, from the old site to launch, is set out separately.
After 3 months you may buy the code outright for £1,000, and it runs anywhere. The automation does not transfer, because that is third-party software Resoclinx rents rather than owns. While you pay, you are renting a working, hosted website. If you stop paying, the site stops serving. That is said plainly, not hidden in the small print.
How Long Does the Website Redesign Process Take?
It takes about 14 days from the day you send the photographs, not from the first call. The process has four steps: a 30-minute call, about an hour of your material, about 10 days to build, then a 25-minute walkthrough.
There is no free trial and no canned demo. The 14 days starts when the client sends the photographs. If you are busy treating patients, that simple handover is normally the only part that takes your time.
What Comes After the New Clinic Website Goes Live?
Launch day is not the end. It is the first time the new site has to answer real enquiries. Test the phone number and booking link on your own phone. Then open every external link on your Google Business Profile and make sure it lands somewhere useful. Watch Search Console for crawl errors and redirect misses.
The enquiry usually dies in the four hours after it arrives, not during the ten seconds of the phone call. Automated follow-up runs until they book or tell you to stop, so an enquiry is not left sitting overnight. The monthly report can be read in two minutes. If your current site is due a redesign and you want a straight answer first, book a call for 30 minutes.
Frequently Asked Questions
What Is the Difference Between a Website Refresh and a Full Redesign?
A refresh changes the look, images and wording while keeping the structure, URLs and booking path mostly intact. A full redesign changes the structure, navigation and platform, so it is treated like a site move. A refresh is lower risk, but a full redesign is still fine if you keep URL mapping and redirects in place.
Can I Redesign My Clinic Website Myself Using a Template Builder?
You can, but the risk is usually in the details you do not see: broken redirects, lost review links, slow mobile pages and a booking path that stops working. A template can look good while quietly removing your Google presence. If you do it yourself, at least keep the old URLs and redirect them before going live.
How Often Should a UK Clinic or Salon Redesign Its Website?
Around every 3 to 5 years is a sensible guide for most clinics and salons. The trigger should not be a date, though. Redesign when the site no longer answers the treatment and town searches you want, when it is too slow on mobile, or when the booking path has become awkward.
Can I Keep My Google Reviews If I Change My Website Domain?
Yes. Google reviews are tied to your Business Profile, not to the website code or domain. Update your Business Profile website and booking links to the new domain and keep the same phone number. The reviews follow the business name and location, not the old URL.
What Happens to My Clinic Website If I Stop Paying the Monthly Fee?
The site stops serving, because you are renting a working, hosted website rather than buying code. Your domain, content, photographs, reviews and phone number remain yours from day one. After 3 months you may buy the code outright for £1,000, though the automation does not transfer.
