Compare
An aesthetics marketing agency, or a website built and run for you?
They are different jobs, and most clinics only need one of them at a time. An agency brings people in, usually with ads and content. I build and run the website and catch every enquiry it brings: £297 a month, no website build fee, no minimum term.
Thirty minutes, no pitch.
I am not a neutral party: I sell the second option. Everything below is checkable, and where an agency is the better choice it says so. What I have done before this: I grew the CoLaz clinic group from one clinic to nine between 2016 and 2022, and I still run its site.
Side by side
What each one usually includes.
The agency column is the typical model, not any one company. Agencies vary a lot, so ask any you are talking to the same questions.
| Question | A typical aesthetics marketing agency | Resoclinx |
|---|---|---|
| Monthly cost | Usually £1,000 to £3,500 a month where a price is published. Many agencies quote only on a call. | £297 a month, one plan. |
| Setting up | Often a setup or onboarding fee, and a separate website build fee. | No website build fee and no onboarding fee. |
| Minimum term | Commonly six or twelve months. | No minimum term. Cancel any time after month 1. |
| Paid ads | Usually the centre of the offer, within the advertising rules. | Not included. I do not run or manage ad spend. |
| Social media content | Often included: posts, reels, sometimes photography. | Not included. |
| The website | Sometimes included, sometimes a separate project. | Included, built for your treatments, 10 to 20 pages. |
| Blog and Google Business Profile | Usually part of an SEO retainer. | Included: a researched post every week, and the profile managed every month. |
| What happens to an enquiry | Varies. Often handed to your reception or your own CRM. | Included: missed call text back, follow-up until they book or opt out, one inbox, an AI receptionist for live calls. |
| Reviews | Sometimes, as an add-on. | Included: a review funnel that asks every patient. |
| Who you talk to | An account manager, with a team behind them. | Me, the person who builds and runs it. |
The honest bit
When an agency is the right call, and when it is not.
Hire an agency if
- You want paid ads run for you, and you have an ad budget on top of the fee.
- You want social content made for you every week.
- You want a team and an account manager, and the budget that pays for them.
Start here instead if
- Enquiries already arrive, and some of them are going unanswered.
- Your website is old, thin, or one page trying to rank for everything.
- You would rather pay one modest monthly figure than a retainer plus a build fee.
The rule nobody can work around
Your best-known treatment cannot be advertised.
Botulinum toxin is a prescription-only medicine, and advertising it to the public is not allowed, whoever runs the campaign. That narrows what ads can do for an aesthetic clinic, and it makes search, reviews and fast follow-up carry more of the work than in almost any other trade.
That is the part I do. More on how it changes the website itself is on the aesthetic clinic website design page, and if you are weighing up the money, what a clinic website actually costs sets out the price bands without naming anyone.
What you get
Nine things, one price.
£297 a month. No website build fee, no onboarding fee, no minimum term. The site runs on my hosting; after three months you can buy the code outright for £1,000. Your domain, content and reviews are yours from day one.
Thirty minutes, no pitch.
Questions
What clinic owners ask about agencies.
Do you run ads for aesthetic clinics?
No. Managing ad spend is not part of what I do. If you want ads run, an agency or a freelance ads specialist is the right hire, and the website and follow-up I run work alongside them: the ads send people, the site and the follow-up catch them.
Can I use an agency for ads and you for the website?
Yes, and for a clinic with an ad budget it is often the sensible split. Ads are only as good as what happens after the click, which is the part I build and run.
Why is an aesthetics marketing agency so much more expensive?
Because it is a different job with different costs: ads management, content production, an account manager, an office and a sales team. None of that is padding. It is just not in my price, because I do not do it.
Can any agency advertise Botox for me?
No. Botulinum toxin is a prescription-only medicine and cannot be advertised to the public, whoever runs the campaign. You can advertise consultations, skin treatments and the clinic itself. An agency that promises toxin ads at volume has not read the rules.
Is £297 a month everything?
It is the package: the nine things above, hosting, updates and fixes. Local citations are extra, and optional. These are your listings on UK business directories, and they help you show up in local search. They cost a small monthly amount, usually £15 to £40, paid straight to the listings service, not to me.
Thirty minutes, and you'll know if it's worth it.
You tell me what you do and where the work comes from now. I'll tell you straight if this isn't a fit. It's a call with me, not a sales team.
Thirty minutes, no pitch. £297 a month if you go ahead, no website build fee, no minimum term.